Alibaba Group Kicks Off 2021 11.11 Global Shopping Festival

2021年10月25日 20:06:14 来自: (0)参与

Global event focuses on sustainability, inclusiveness

SHANGHAI--(BUSINESS WIRE)--Alibaba Group Holding Limited (NYSE: BABA; HKEX: 9988) today officially kicked off its 13th annual 11.11 Global Shopping Festival (“11.11” or “Festival”) with an emphasis on sustainability and inclusiveness.

“Over the last 12 years, 11.11 has showcased the tremendous consumption power of Chinese consumers and pushed boundaries for the global retail sector,” said Chris Tung, Chief Marketing Officer of Alibaba Group. “This year’s Festival marks a new chapter for 11.11. We believe we must leverage the power of 11.11 to encourage sustainable development and promote inclusiveness to consumers, merchants and partners across our ecosystem.”

This year marks the largest Festival to date, with a record 290,000 brands participating. Tmall is offering more than 14 million deals to over 900 million consumers in China. The Festival will once again have two sales windows – the first will be from November 1 to 3, and the second will be on November 11, on the day of the main event.

Livestreaming will be a key consumer engagement mechanism for brands and merchants to build awareness and drive sales. Starting on October 20 throughout the Festival, Taobao Live will feature 700 leading KOLs, celebrities and brand representatives in livestream sessions. In addition, Taobao will roll out a new feature for users to share their “shopping cart” items with friends and family, creating a more social shopping experience.

“Green” Lifestyle, Eco-Friendly Consumption Top Priority This 11.11

Tmall is taking action to promote “green” lifestyles this 11.11 by featuring a dedicated vertical to showcase energy-efficient and low-impact products, as well as issuing RMB100 million worth of “green” vouchers to incentivize shopping decisions that contribute to an environmentally-friendly lifestyle.

Alibaba’s logistics arm Cainiao Network will introduce package recycling across 10,000 Cainiao Post Stations in 20 cities to reduce the Festival’s carbon footprint beginning on November 1, the first day of the first 11.11 sales period.

With increased use of green technology, Alibaba expects to further reduce the carbon emission per order during this year’s 11.11.

Doing Good While Shopping

Supporting vulnerable populations is also a key theme this year. Ahead of this year’s 11.11, the Taobao app introduced an option for “senior mode,” a new feature designed to make the user interface more accessible for senior citizens. It offers voice-assisted technology, simplified navigation, larger font size and icons. The app homepage also offers games for elderly users to unlock special discounts for groceries, making the experience more engaging for the silver generation.

Consumers are encouraged to share their "Goods for Good” purchases with their friends and family, and Alibaba will make a RMB1 donation for every successful social media share.

Launched in 2006, Alibaba’s “Goods for Good” program enables merchants to donate a portion of their sales to charitable organizations of their choice, while consumers can support their favorite charitable causes through their purchases. The donations from this year’s Festival will provide support to three major beneficiary groups: elderly citizens living in solitude, “left-behind children” in remote areas and low-income workers.

About the 11.11 Global Shopping Festival
The 11.11 Global Shopping Festival began in 2009 with participation from just 27 merchants as an event for merchants and consumers to raise awareness about the value of online shopping. More than 290,000 brands are participating in this year’s event. For the latest news and updates on the 2021 11.11 Global Shopping Festival, please visit: www.alizila.com

About Alibaba Group
Alibaba Group’s mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba and that it will be a good company that lasts for 102 years.

相关新闻
本网网友:Paranoid. 偏执
评论:放屁的时候你有木有想过内裤的感受

淘宝网友:冷忆ゆ Conquer
评论:我要多念一点书,哪怕以后当流氓,那咱也是有文化的流氓。

凤凰网友:红酒 高跟鞋 性感seduce
评论:男人有钱不变坏,母猪上树变妖怪

腾讯网友:Rainy°伤情
评论:如果说回忆是毒药,那么忘记就是解药。

猫扑网友:情是无所不为
评论:唐僧骑的是神马 , 悟空腾的是浮云 , 八戒爱的是小月月 , 沙僧装的是犀利哥 。

天涯网友:谢谢你给的痛
评论:所谓出轨就是玩腻了自己的爱人,去玩别人玩腻的爱人。

其它网友:红衣a young woman
评论:人生就像愤怒的小鸟,当你失败时,总有几只猪在笑。。。

网易网友:︶別致微笑ゞ
评论:虎落平阳被犬欺、落配凤凰不如鸡 。

搜狐网友:清高 Demon,
评论:我活这么大,拿得起放的下的东西只有筷子

天猫网友:△丑角  3/5,°
评论:结婚的日子我已经定好了,现在就差定新郎了。

新闻转自网络媒体,如有侵权,请与我们联系:1160322105@qq.com责编:admin